hi! I’m Ashley.

I’m a UX researcher who works at the intersection of emerging technology and human behavior. My work explores cultural trends, how people understand and adapt to new technology, and what that means for our future.

Over time, I’ve noticed two big problems:

  1. It’s harder than ever for early-career UXers to get experience.
    Without real projects, it’s tough to build a portfolio — but without a portfolio, it’s almost impossible to get that first job.

  2. The technology landscape is changing faster than ever.
    Every month, new AI tools, devices, and interaction patterns are emerging — creating endless opportunities (and challenges) for the field of human-computer interaction. Making it even challenging for even the most experienced UX’ers to keep up .

I believe those who will be living in the future should be the ones shaping it.

My goal is to help early-career UXers feel more knowledgeable and empowered to tackle the problems that will define the tech industry and our world over the next 10 years.

So I created an Early Insights Lab, a place for UX’rs to learn and grow together. 🫶